- Teresha Aird is the cofounder and CMO of Workplaces.web, a nationwide office-space brokerage.
- She says utilizing ChatGPT is like having an assistant and offers her extra time to concentrate on her kids.
- Aird says she’s seen a notable improve in shopper engagement and satisfaction since utilizing ChatGPT.
This as-told-to essay is predicated on a dialog with Teresha Aird, a cofounder and CMO from Dallas, Texas. The next has been edited for size and readability.
ChatGPT has been a recreation changer for my enterprise and household life. As a busy CMO, a mother of two, and the proprietor of a enterprise that gives online-office leases all through the US, my time is valuable.
Even earlier than synthetic intelligence got here alongside, work at all times appeared to take up an excessive amount of of my free time. My firm lists standard and versatile workplace house throughout the US, serving to to attach potential tenants with operators and discover house for companies with explicit necessities.
I typically discover it tough to hit a wholesome work-life stability. ChatGPT is one in every of a number of instruments I’ve discovered useful to do a number of the heavy lifting — it provides me extra of an excellent cut up between work and life.
After a brief trial run, I opted for the paid model of ChatGPT, which prices $20 a month. The AI chatbot helps me streamline sure routine duties, together with nurturing relationships with purchasers and rising my communication capability. This frees me as much as focus extra on strategic considering and high-level decision-making — in addition to spend extra time with my household.
It is like having a 24-7 private assistant
If I am away from the workplace and obtain frequent questions from purchasers or tenants about properties or itemizing areas, I can simply enter their questions and obtain passable solutions from ChatGPT, with out having to entry my work databases or spend an excessive amount of time researching their queries.
I’ve discovered ChatGPT fairly simple to make use of for answering low-stakes queries on the fly. It additionally helps me reply shopper questions in a contextually applicable means and has afforded me extra time to focus on my youngsters’ extracurriculars or assist them with homework.
Listed here are a number of the key ways in which ChatGPT saves me time and makes cash for my enterprise:
1. Drives income technique
ChatGPT is a key a part of my revenue-driving technique by way of answering potential buyer queries and lead era. Whereas it is tough to attribute a selected greenback quantity to ChatGPT’s impression on our income, we have seen a big improve in shopper engagement and satisfaction since adopting this expertise. With ChatGPT’s assist, we have been capable of convert extra leads into gross sales, improve buyer loyalty, and generate a rise in repeat enterprise.
I’ve created a listing of frequent questions that potential purchasers ask about explicit properties, buildings, or areas, resembling, “What is the sq. footage?” or, “What is the value vary?” I’ve skilled ChatGPT to acknowledge these questions — the prompts can simply be tweaked to swimsuit the requested location, workplace park, or amenity, and many others. — and supply related responses in appropriate model and element.
Teresha Aird
Answering questions on properties and areas in real-time primarily based on the particulars of the question that we enter saves my time in addition to my staff’s — we now not want to completely compose solutions to those questions manually. We won’t be specialists for all areas and with ChatGPT, however we do not have to be.
ChatGPT may also be used to carry out preliminary screenings by serving to us rapidly formulate qualifying inquiries to ask potential purchasers — resembling their funds or most popular location — primarily based on the particulars of their question. And as soon as we obtain a response, we will ahead their info to the related staff for a extra personalised follow-up.
The elevated gross sales and optimistic suggestions from purchasers since adopting ChatGPT has been a significant factor within the continued development of my enterprise throughout these difficult occasions. I can have interaction with a bigger variety of potential purchasers at any given time.
2. Nurtures current shopper relationships
I’ve additionally skilled devoted ChatGPT situations to acknowledge frequent matters that purchasers inquire about, resembling property facilities and public-transport proximity, and supply related responses.
Teresha Aird
ChatGPT’s built-in language-processing characteristic permits it to grasp and reply to purchasers’ questions, particularly when it pertains to the evergreen info that it has been initially programmed on, and the data we have skilled it on since.
By boosting our productiveness, communication pace, and output, we will extra effectively hold purchasers knowledgeable of recent listings and time-sensitive business traits.
3. Helps sustain with elevated demand from out-of-state consumers
For the reason that pandemic, the CRE market has seen elevated demand for digital excursions and an inflow of inquiries from out-of-state consumers — ChatGPT has been instrumental in serving to me sustain with these.
For instance, if a possible tenant is occupied with a digital tour of a selected property, ChatGPT can generate an e-mail that features details about the property, parking, and accessibility.
It may also be helpful in composing affirmation emails to ship to purchasers detailing the specifics of the digital tour appointment scheduling. The device will be skilled to generate personalised emails primarily based on the requests for digital excursions.
ChatGPT’s skill to face in as an AI-powered digital assistant has helped even outdoors of standard enterprise hours. This has not solely saved us time, however has additionally led to conversions.
4. Generates knowledge experiences
ChatGPT can generate knowledge experiences that permit me to investigate the efficiency of explicit shopper interactions, in addition to outreach and advertising and marketing campaigns. After inputting the info, I can see what number of leads had been generated, which matters had been most continuously mentioned, and the conversion charges for several types of interactions.
Teresha Aird
I can manually feed ChatGPT related responses to frequent questions and queries that we obtain, in addition to market traits and hit-rate knowledge from lead-generation methods or advertising and marketing campaigns.
From right here, ChatGPT can virtually instantaneously scan by way of reams of information, establish traits or outliers, and produce experiences to elucidate the findings. All these quickly generated insights feed into actions and methods that I implement to deal with points or reallocate assets. It is like having an in-house knowledge analyst or knowledge scientist out there across the clock — an unlikely dream rent for SMBs like mine.
Listed here are my ideas for get began utilizing ChatGPT
Begin small, and concentrate on the areas of your enterprise that would profit essentially the most from leveraging AI — a number of areas embody lead era, shopper communication, scheduling, and even knowledge evaluation.
However there are various extra alternatives for AI which may be exploitable in your enterprise area of interest. I extremely advocate having a mess around with ChatGPT’s capabilities and brainstorming attainable, even far-fetched functions for your enterprise.
To do that, first establish ache factors in your enterprise, or areas that might be additional optimized with AI. Then discover how one can apply ChatGPT’s performance to every explicit use case.
It is also necessary to have a transparent understanding of the form of responses you need ChatGPT to generate. The most important potential pitfall with ChatGPT is factual accuracy, and the device has a tough time saying “I do not know.” This will result in ChatGPT making issues up and presenting them as truth, or citing analysis papers or information experiences that by no means existed.
One other problem is that ChatGPT pulls knowledge from an inherently flawed dataset: the Web. So even when it does not invent something, it’d repeat incomplete or inaccurate info.
Nonetheless, by coaching ChatGPT with correct and complete knowledge, it may possibly produce extra useful responses, resembling enhancing the standard of your buyer interactions, serving to you shut extra offers, and permitting you to make extra knowledgeable selections about enterprise course.
Bear in mind to repeatedly monitor and consider the efficiency of ChatGPT, adjusting and refinements as obligatory. Tweaking the prompts produces various outcomes, so we hold observe of the prompts and the outcomes. This may help you optimize its capabilities, catch any misguided or buggy outputs, and maximize the advantages.
You’ll find useful immediate lists on-line. I used a few of these at first; tweaked them primarily based on our business, prospects, and what we had been aiming for; then frolicked reviewing the outcomes to verify it wasn’t “making stuff up” or pulling from misguided knowledge.
Do not be afraid to experiment and take a look at new issues with ChatGPT. Take dangers, make errors, and get aware of its capabilities. As with every new expertise, there is a studying curve, and it takes time to grasp optimally leverage it.
However with expertise, you’ll be able to uncover new and progressive methods to harness ChatGPT to drive gross sales, enhance buyer relationships, and develop your distinctive enterprise.
In case you use ChatGPT and wish to share your story, e-mail Jenna Gyimesi at jgyimesi@insider.com.
