By COLE REIF
Nice Bend Put up
GREAT BEND — Ultimately week’s Barton Neighborhood Faculty Board of Trustees examine session,
Chief Communications Officer Maggie Harris gave board members a top level view of the
school’s advertising and marketing plan. The presentation highlighted how Barton is focusing on
potential college students with promoting and the way the school is selling their
occasions and what they’ve to supply. Harris famous digital media is growing as
a platform to promote on with functions like Fb, YouTube and even
TikTok.
Trustee Don Discovered questioned the school’s use of TikTok, a social media, short-form
video internet hosting service owned by a Chinese language firm. TikTok has obtained criticism
over person privateness. The vast majority of the states have banned the appliance on
government-issued units. Harris mentioned Barton will proceed to observe
laws relating to the utilization of the app.
“All of our
opponents and friends are utilizing it,” mentioned Harris. “We’re simply reaching
our college students the place they’re at. That’s our purpose…to seek out the place they’re
and to succeed in them. I do know there may be lots of controversy with it, and
we’re retaining monitor of all of these conversations.”
Discovered was involved from tales within the information relating to TikTok’s connections
to the Chinese language authorities. Whereas United States businesses proceed to analyze the
safety and use of TikTok, Barton Trustee Chairman Mike Johnson mentioned the app is
nonetheless efficient in advertising and marketing the school’s message to the youthful inhabitants.
“I
assume everyone knows of the tales which can be within the information each day,” mentioned
Johnson. “Actually, I believe we’ll see it handle itself in
the following 12 months or two by way of regulation. Don, I agree with you. I believe
it is a problem, however I believe we won’t hamper our recruitment course of when
everybody else continues to be doing it.”
Together with digital promoting, Barton diversifies its advertising and marketing by way of
conventional media corresponding to print, tv and radio. The communications
division additionally seems to be at promoting alternatives by way of sponsorships and
highschool yearbooks and publications.
