UKAEG and DBT collaborate for UK’s largest worldwide showcase of innovation and creativity
London, February, 22, 2023: The UK Promoting Exports Group (UKAEG) and the Division for Enterprise and Commerce (DBT) have launched a brand new marketing campaign to assist promote the UK as the worldwide hub of promoting and innovation to the world’s patrons. The marketing campaign comes forward of preparations for an in depth programme of actions at SXSW. Over 40 UK firms are collaborating on this yr’s commerce mission to Austin from March 10-14, many that includes within the particular UK Home at SXSW.
The marketing campaign is a primary for UK promoting, focusing on North America, and options the work of a number of UKAEG members to showcase the UK’s international management in embracing expertise and altering the way in which manufacturers join with audiences. As a part of the brand new marketing campaign, a podcast sequence produced in affiliation with Promoting Week will launch throughout SXSW. Hosted by Dino Myers-Lamptey, Founder at The Barber Store, the podcast will have a look at how manufacturers can use new methods to attach with audiences and seize their consideration. Audio system embrace: Nikkita Sidhu, Croud; Andy Cooper, Draw and Code; Charli Cohen, RSTLSS; Hans Stolfus, Epic Video games and lots of extra.
UK Home would be the place to go for manufacturers and companies to find the perfect of UK Creativity at this yr’s SXSW competition in Austin, Texas. Following an incredible 2022 at its new residence at The Courtyard at 4th, UK Home gives networking alternatives for these trying to construct enterprise connections worldwide, with a four-day programme of panels and roundtables that includes prime UK executives and trade specialists hosted by UKAEG.
Important moments deliberate for UK Home at SXSW embrace:
Partnership with the American Promoting Federation (AAF):
For the primary time, the AAF and UKAEG are uniting international manufacturers and the promoting neighborhood. On March eleventh, the AAF & UKAEG will convey collectively a number of senior leaders from the UK and US at a roundtable occasion to debate the way forward for the artistic economic system. On March twelfth, UKAEG and the AAF will host The Branding Arms – the one meet up for SXSW attendees working in content material creation and branding.
Over 50 talks from March 11-14: UKAEG members shall be collaborating in a wide range of discussions that includes visitors from WIRED and Vogue Enterprise. Subjects vary from storytelling within the Metaverse, How the Creator Financial system is Redefining Manufacturers, and Local weather change. The complete occasion programme may be discovered right here.
UKAEG members adam&eveDDB, Creature London, VCCP, and Qumin will even characteristic in SXSW’s promoting and model observe this yr. Subjects embrace: the C phrase, Promoting’s responsible secret, and Les Binet heads to SXSW for the primary time to debate why model constructing issues. VCCP have two periods Be extra Canine and Come play in the true Metaverse as does Qumin, with The Nice Metaverse of China and Put together for the Social Commerce Period and Look East.
Aisling Conlon, Worldwide Commerce Director, Promoting Affiliation mentioned: “We’re delighted to return to SXSW and launch this new marketing campaign in partnership with the Division for Enterprise and Commerce. This yr is about to be our strongest yr but, as we proceed our mission to showcase the ability of the UK promoting trade as a real drive for financial progress. UKAEG is delighted to open the doorways of UK Home and co-host two unique networking occasions with the AAF at SXSW 2023. The UK is a concentrated hotbed of latest concepts, numerous abilities, international expertise and sensible pondering and we look ahead to bringing US companies and UK expertise and innovators collectively for the primary time.”
Helena Abbing, Co-President, AFF Austin mentioned: “AAF Austin is proud to collaborate with our pals at UKAEG throughout SXSW 2023. It is a nice alternative to convey our vibrant promoting communities collectively to debate urgent matters, broaden our views and develop new friendships. We look ahead to this being the beginning of an incredible partnership for our organizations!”
David Moody, Sector Specialist – Promoting and Artistic Expertise, Division for Enterprise and Commerce mentioned: “The UK Authorities recognises the scale and worth of the sector to the UK economic system and as a option to break down obstacles between artistic disciplines from music to style to movie. We see the central position that promoting performs in connecting the entire spectrum of our artistic industries to manufacturers and patrons all over the world. Nice promoting is price celebrating at prestigious occasions reminiscent of SXSW.”
Any firms eager about discovering out extra about SXSW or Cannes Lions ought to contact Aisling Conlon, Worldwide Commerce Director.
