The Affiliation for Accounting Advertising and marketing offered a bunch of people and corporations with its annual awards.
Lucas LaChance, companion of observe progress at Lane Gorman Trubitt, obtained AAM’s 2023 Marketer of the 12 months award, honoring a advertising skilled who has demonstrated exemplary efficiency within the occupation of accounting advertising. The winner was introduced Monday at AAM’s Annual Summit.
In his position at LGT, LaChance leads the agency’s model visibility, consciousness and engagement methods.
“Since 2015, I’ve established processes and procedures inside the division that might finest match the main target of the agency’s total technique annually,” LaChance mentioned in an announcement. “Final 12 months was the agency’s finest 12 months by way of new enterprise income with observe progress contributing 53% of the agency’s complete new income straight by means of enterprise improvement initiatives and inbound advertising.”
AAM additionally introduced the recipients of its particular person Advertising and marketing Achievement Awards Monday night in the course of the Annual Summit. Carrie Steffen, president of The Whetstone Group was inducted into the Affiliation for Accounting Advertising and marketing Corridor of Fame
Joe Kovacs, director of promoting and enterprise improvement with Councilor, Buchanan and Mitchell was named Volunteer of the 12 months.
Lily Morris, communications specialist at Johnson Lambert, was honored as Rookie of the 12 months. AAM additionally offered the winners in its Advertising and marketing Achievement Awards in a number of classes, together with promoting, branding, enterprise improvement initiative, collateral and content material advertising, occasions, advertising and PR campaigns, video and multimedia, web site, company social duty and variety, fairness and inclusion.
Branding
Built-in branding applications, Finances above $100,000: Honkamp, P.C.
Brand: new or refreshed: Herbein + Firm, Inc.
Enterprise improvement initiative
Personalized gross sales initiative or method: Whitley Penn LLP
Collateral and content material advertising
Brochures: Mazars
Publications and newsletters: Segal GSCE LLP
Variety, fairness and inclusion
Inner or exterior program or initiative: CliftonLarsonAllen LLP
Occasions
Finances beneath $9,999: Mowery & Schoenfeld
Finances between $10,000 & $24,999: Baker Tilly LLP
Finances above $25,000: Louis Plung & Co.
Advertising and marketing and PR Campaigns
Direct advertising marketing campaign: Keiter
Built-in advertising marketing campaign: Rehman
Built-in media relations/PR marketing campaign: Rehman
Inner communications: Forvis
Nurture/lead technology marketing campaign, Rehman
Recruiting Marketing campaign, Cohen & Co.
Video and multimedia
Finances beneath $9,999, Clayton & McKervey
Finances above $10,000, Rehman
We AAM to Serve
Medium agency (100-499 staff): Mowery & Schoenfeld
Giant Agency (500+ staff): Forvis
Web site
Finances beneath $34,999: Herbein + Co.
Finances above $35,000: Adams Brown
