Ebook marks one other milestone for the founder and CEO of multi-award-winning Edge Advertising and marketing, the go-to PR and advertising agency serving the authorized and accounting communities, now in its twenty sixth 12 months
Amy Juers, CEO, Edge Advertising and marketing, Inc.
MINNEAPOLIS, March 16, 2023 (GLOBE NEWSWIRE) — Edge Advertising and marketing, Inc. (previously Edge Authorized Advertising and marketing and Accounting Edge Advertising and marketing), a Minneapolis-based public relations and advertising agency serving the wants of organizations within the authorized and accounting industries, declares CEO Amy Juers, MBA, has revealed her first guide: The Advertising and marketing Edge: A Sharper Solution to Strategy Constructing a Model.
The Advertising and marketing Edge gives actionable and sensible tips about performing a SWOT evaluation, crafting SMART targets, constructing purchaser personas, defining your distinctive worth proposition, utilizing storytelling to your benefit, constructing a optimistic firm tradition, getting probably the most out of your web site, performing market analysis and knowledge mining and mixing the facility of PR, advertising, and promoting.
As a 26-year veteran of the trade, Juers believes the way forward for any group will depend on understanding your present place available in the market whereas envisioning the heights you’d like what you are promoting to achieve. “To achieve success, companies have to be keen to dedicate time and power to the actions that result in extra shoppers, elevated income and enterprise longevity,” says Juers, resembling strategic planning, model positioning, advertising and promoting, worker participation, web site maximization and strategic outsourcing.
Just lately, having raised her three youngsters in addition to an internationally profitable firm, it was time for Juers’ subsequent “child.” This latest arrival, The Advertising and marketing Edge, is an insightful information to the nuances of as we speak’s advertising. “Going by means of the pandemic, it appeared like an opportune time to spotlight what works as we speak,” Juers says. “I felt the time was proper as we settle into the brand new regular to look at what that appears like from A to Z in authorized advertising and public relations.”
The Advertising and marketing Edge is now out there for buy on Amazon.com.
Concerning the Writer
Amy Juers, MBA, is founder and CEO of Edge Advertising and marketing, Inc., a multi-award-winning advertising and public relations agency that companies the authorized and accounting communities. Edge Advertising and marketing has been acknowledged by the Nationwide Regulation Journal, Texas Lawyer, the New York Regulation Journal and lots of others.
She possesses a piece ethic that displays an indefatigable drive, dedication and astute thoughts. All this culminates within the raging success of what’s thought of to be the go-to PR and advertising agency for savvy authorized and accounting entities.
Spontaneous, exuberant and fun-loving are just some of the adjectives that describe Amy Juers, whether or not she’s cheering on the Minnesota Vikings, teeing off on a lush course or simply hanging out with household and pals on the lake home. In fact, there’s her different aspect, too: the studious, formidable and extremely targeted entrepreneur who has efficiently constructed an organization that’s now in its twenty sixth 12 months.
About Edge Advertising and marketing
Edge Advertising and marketing, Inc., previously generally known as Edge Authorized Advertising and marketing and Accounting Edge Advertising and marketing, delivers strategic advertising and public relations experience to shoppers within the authorized and accounting industries. As an award-winning full-service company, Edge offers fractional CMO companies, strategic planning and budgeting, public relations, branding, web site growth, electronic mail campaigns and digital promoting for shoppers globally. Since 1997, Edge has helped B2B organizations attain the highest. To study extra, go to www.edgemarketinginc.com.
Director of International Public Relations
Edge Advertising and marketing, Inc.
A photograph accompanying this announcement is obtainable at https://www.globenewswire.com/NewsRoom/AttachmentNg/0d5267aa-89cc-49a9-8ed3-cd76583d2e78