Ascension Parish Library earned recognition from the American Library Affiliation’s (ALA) PR Xchange for its artistic advertising efforts. The library was awarded for its Summer time Studying 2022 Kickoff Video within the Summer time Studying (digital) class. The video was launched on the library’s social media platforms for the neighborhood to view and share as a fast strategy to get the phrase out and remind individuals about in-person occasions and academic/hands-on studying alternatives on the library – following years of digital programming introduced on by COVID-19.
Information from the library’s youth and grownup providers librarian confirmed a rise within the quantity of people that attended occasions that summer time and a rise in participation in the summertime studying program. For 2022, 2,594 youth (ages 0-18) signed up – a rise over the earlier two years. Grownup participation elevated 25% during the last 5 years as 883 grownup residents signed up.
“Efficient advertising creates success, and I’m thrilled to see Ascension Parish Library acknowledged nationally,” mentioned Ascension Parish Library Director John Stelly. “Our library serves the neighborhood in some ways, but when we don’t showcase what we’ve or talk what we provide, individuals gained’t find out about our wonderful providers and assets. I’m pleased with what our communications group has completed; It means individuals perceive the library is a worthwhile a part of the neighborhood.”
ALA honors libraries that produce high-quality print or digital supplies in 5 classes: Exterior communications; Advocacy/Fundraising/Annual Experiences/Strategic Plans; Particular Occasions and Reveals; Studying Applications; and Supplies Selling Collections, Providers, or Sources. Greater than 215 submissions had been despatched in by 100 establishments, together with public, educational, college, state, and particular libraries. Submissions had been assessed by a panel of 15 judges (advertising professionals, graphic designers, visible artists, and librarians) who checked out each bit’s high quality of content material, format, design, creativity, and originality.
The library’s profitable video may be considered at bit.ly/APLSRP2022.