Buyer Calls Out Burger King for ‘False Promoting’ Round Deal

Buyer Calls Out Burger King for ‘False Promoting’ Round Deal


Phil West


Posted on Jan 28, 2023   Up to date on Jan 28, 2023, 2:15 pm CST

From the traditional motto “Have it your method” to the present “You rule,” Burger King prides itself on giving its prospects selections. However a Los Angeles-based TikToker discovered that one of many franchise’s drive-thru places wouldn’t honor a deal it was selling in its drive-thru indicators.

The video comes courtesy of creator Peter Sark; in keeping with his bio, he’s a content material creator and gamer, and this explicit video — with greater than 102,000 views since posting to the platform on Jan. 13 — deviates from his typical content material.

It begins with a view of the digital signal on the entrance of a Burger King drive-thru line, with the “You Rule” animation seen behind a display screen caption that all-caps shouts “FALSE ADVERTISING.”

His caption accompanying the video learn, “Can’t honor your individual promotion? I assumed you had been a King?” to additional pile on.

Sark says, “I simply pulled as much as a Burger King,” indicating through caption that it was a retailer in Los Angeles, however not figuring out the precise location.

“And there’s an indication that claims, ‘Two meals for $6.99 every,” he narrated, displaying the digital signal shifting to an image promoting precisely that.

He then conveys, introducing a Burger King worker into the narrative, “I’m like, ‘Can I’ve that?’ And he or she’s like, ‘We don’t have that’ after which she simply got here out to test herself and he or she noticed it.”

@petersark Can’t honor your individual promotion? I assumed you had been a King? ✌🏻 #FalseKing #falseadvertising #falseadvertisment #tiktokfood #meals #burgerking #burger #beware @burgerking ♬ authentic sound – Peter Sark

“‘Oh, that’s not there anymore. It’s not in our system,’” Sark recollects the worker saying.

Sark continues, “So I’m like, all proper, no matter, cancel my order. We out,” earlier than deciding he cared sufficient to show the encounter into TikTok content material.

Commenters weighed in with their ideas on Burger King and whether or not they actually did really feel they ‘dominated’ there.

“Each time I order a deal, there’s confusion,” one remarked. “They don’t even know what’s on their very own menu display screen.”

Sark, in response, stated, “Precisely, I used to be baffled that she truly didn’t consider me and with out saying one other phrase got here out to test herself along with her personal eyes.”

One other commenter, utilizing a Monster vitality drink brand for an avatar, supplied, “They must honor the promoting, although, don’t they?”

Once more, Sark was in settlement with a commenter, observing, “You’d assume, proper?” and including a shrug emoji.

One went right into a multi-comment story about being denied a promised bacon cheeseburger King Deal, noting, “I felt like I used to be in a Matrix glitch.”

Whereas many got here into the feedback to supply their very own criticisms of Burger King’s failings, one talked a couple of workaround they had been a part of whereas with rival franchise McDonald’s.

“After I labored at McDonald’s, if we promote it, then we needed to promote it if somebody ordered it,” they stated. “Then, proper after, we might take the signal down.”

Sark replied, “Thanks for confirming what good customer support could be.”

The Day by day Dot has reached out to Sark through TikTok message and Burger King through electronic mail to its media relations division.


We crawl the net so that you don’t must.

Join the Day by day Dot e-newsletter to get one of the best and worst of the web in your inbox day-after-day.

*First Revealed: Jan 28, 2023, 12:19 pm CST

Phil West

Phil West is a veteran skilled author and editor, and the creator of two books on soccer, ‘The USA of Soccer,’ and ‘I Imagine That We Will Win,’ each from The Overlook Press. His work has appeared most not too long ago in The Striker, the place he serves as managing editor,, Subsequent Metropolis, and Texas Highways. Primarily based in Austin, he’s additionally a lecturer within the Writing Program on the College of Texas at San Antonio.

Phil West