DeepIntent Unveils Working System to Energy Pharmaceutical Promoting for CTV Publishers and Platforms

DeepIntent Unveils Working System to Energy Pharmaceutical Promoting for CTV Publishers and Platforms

DeepIntent Working System (DeepIntent OS) permits publishers and platforms to combine the corporate’s expertise and knowledge into their very own media portfolios, enhancing efficiency for his or her pharma campaigns

NEW YORK, June 5, 2023 /PRNewswire/ — DeepIntent, the main healthcare promoting expertise firm constructed to affect higher affected person well being and enterprise outcomes, introduced the launch of the DeepIntent Working System (DeepIntent OS), which supplies linked TV (CTV) publishers and platforms entry to the corporate’s complete suite of viewers, measurement, and optimization options designed to enhance pharmaceutical promoting efficiency.

DeepIntent Unveils Working System to Energy Pharmaceutical Promoting for CTV Publishers and Platforms

The pharma promoting class is experiencing exponential development, however with out category-specific instruments, experience, and options, not all publishers are well-positioned to grab the chance. Furthermore, publishers face important gaps in marketing campaign efficiency insights, as efficiency reviews are usually delivered post-campaign, if in any respect. This lack of visibility and real-time info limits in-flight optimizations that will enhance the efficiency of pharma campaigns.

With DeepIntent OS, publishers can now seamlessly combine the engine behind DeepIntent’s award-winning platform into their current media choices. With turnkey, pharma-specific focusing on, measurement, and optimization capabilities, DeepIntent OS delivers efficiency particularly tailor-made to assist publishers drive pharma outcomes resembling affected person attain, viewers high quality, and script carry. This clear, outcomes-based method interprets into important real-world enterprise outcomes for pharma corporations whereas additionally enabling publishers to defend and develop income from the fast-growing pharma class.

Main platforms, unique gear managers (OEMs), and programmers are seeing robust outcomes from DeepIntent OS. In a comparative examine, campaigns leveraging DeepIntent OS’s full suite of focusing on, measurement, and optimization capabilities outperformed non-DeepIntent OS campaigns. The DeepIntent OS-powered campaigns delivered 4.2x greater viewers high quality whereas verified affected person attain elevated by over 2.6x.

“For platforms and publishers to unlock the complete potential of their stock, they want flexibility, transparency, management, and outcomes-driven optimization. We have launched DeepIntent OS to present them these instruments to assist them thrive within the advanced pharma panorama. As DeepIntent continues to drive innovation, we stay dedicated to harnessing expertise to attach sufferers and suppliers with the appropriate info to drive higher well being outcomes,” stated Chris Paquette, Founder and CEO of DeepIntent.

Writer options labeled “powered by DeepIntent” will current advertisers with the arrogance that their media investments are fueled by real-time intelligence designed to drive marketing campaign efficiency. The corporate might be asserting extra writer companions powered by DeepIntent OS over the approaching weeks.

To be taught extra about DeepIntent, go to

About DeepIntent

With a core perception that promoting expertise can measurably enhance the lives of sufferers, DeepIntent is main the healthcare promoting trade into the longer term. Constructed purposefully for the healthcare trade, the DeepIntent Healthcare Promoting Platform is confirmed to drive greater viewers high quality and script efficiency with patented expertise and the trade’s most complete well being knowledge. DeepIntent is trusted by 600+ pharmaceutical manufacturers and all of the main healthcare companies to achieve essentially the most related healthcare supplier and affected person audiences throughout all channels and gadgets. For extra info, go to or discover us on LinkedIn.

Press ContactMike O’Brien[email protected]

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SOURCE DeepIntent, Inc.