Dive Transient:
- As Diptyque continues its brick-and-mortar growth throughout the US, the model introduced this week that it named its first chief advertising officer, in response to a press launch emailed to Retail Dive.
- Jessie Dawes, a veteran advertising govt with Shiseido Americas, has been named chief advertising officer of Diptyque Americas. Earlier than Diptyque, she was vp of built-in advertising and client engagement for Shiseido and Clé de Peau Beauté manufacturers.
- At Diptyque, Dawes will oversee advertising, public relations and communications, media, social and influencer, CRM, wholesale visible merchandising in addition to training and coaching within the Americas.
Dive Perception:
The appointment of Dawes to the chief advertising officer place marks a big step within the 62-year-old model’s technique. Dawes comes with expertise creating model technique and has held earlier advertising and e-commerce roles with Principle and Helmut Lang.
Diptyque Americas
Dawes “brings a wealth of digital and luxurious expertise to Diptyque,” Julien Gommichon, president of Diptyque Americas, mentioned in a press release. “She might be targeted on driving model consciousness and loyalty, and main advertising technique and advertising effectiveness within the Americas. Jessie’s omnichannel and consumer-centric strategy will allow us to have interaction shoppers and gas model development throughout all of our factors of distribution, digital and in-store.”
The appointment comes as Diptyque is concentrated on opening new places within the U.S., having introduced boutiques in Brooklyn, Las Vegas, San Francisco and Washington, D.C. lately.
Because the retail panorama continues to evolve submit pandemic, plenty of manufacturers additionally introduced first-time C-suite positions. DTC bedding model Parachute named its first chief monetary officer in March 2022, its first chief merchandising officer in January 2022 and its first chief industrial officer in November 2021. Baggage model Away additionally named its first chief working officer and chief digital officer in November 2021. And REI named its first chief industrial officer in December 2021.
Based in Paris in 1961 by Christiane Montadre-Gautrot, Yves Coueslant and Desmond Knox-Leet, Diptyque has developed as an impartial boutique identified for its mixture of residence décor, fragrances, candles, scents and tub and physique merchandise. Its flagship boutique is at 34 Boulevard Saint Germain.
