ZANESVILLE – She’s identified what she wished to do since she was a teen – and now she’s dwelling her dream.
“I discovered an outdated paper I had written in second grade,” recalled Teri Clapper, “and I wrote that I wished to grow to be an elevator operator once I grew up. Fortunately, I didn’t observe by way of with that dream.”
At the moment, Clapper is the CEO at Benefit Advertising and marketing Companies.
“I mix know-how and design, creativity and insights to make advertising and marketing campaigns for my shoppers,” she defined. “I actually knew this was what I used to be going to do from a really early teenager. I bear in mind working into the lounge at residence when commercials had been taking part in on the tv simply to check them and benefit from the humor and creativity. It was at all times fascinating to me to see new adverts.”
Clapper grew up in Zanesville, graduated from West Muskingum Excessive College, then Zane State with a advertising and marketing affiliate diploma earlier than incomes bachelor’s levels in promoting and gross sales administration from the College of Akron.
“I had some actually nice academics,” she added, “particularly my highschool science instructor, who made me like to study and query every little thing for a cause. That was an ideal basis for what I do at present.”
Clapper began Benefit in 2011.
“I’ve watched Teri serve small companies for over 10 years,” stated Carol Humphreys, a Zanesville-based small enterprise marketing consultant. “Being a small enterprise proprietor, she is aware of what it takes to grow to be profitable in at present’s market. Her by no means ending vitality, artistic concepts, and lots of volunteer hours have been invaluable for a lot of companies and native non-profits.”
“I’m very enthusiastic about serving to individuals succeed with their group’s advertising and marketing,” Clapper responded. “The most effective a part of my job helps a enterprise get outcomes and assist them save time or exceed their targets. By making advertising and marketing enjoyable and simple to include I can empower them to make higher choices and plans with their enterprise – centered on technique, analytics, know-how, viewers demographics and targets.”
“Am I happy with the place life’s path has taken me? Completely,” she concluded. “I’ve been blessed with God-given skills, fantastic shoppers, and wonderful crew members. I additionally give credit score to my mentors and circle of buddies who’ve at all times been constructive help, whether or not bouncing concepts with them, providing an ear, or sharing enterprise recommendation.”
Benefit Advertising and marketing Companies is situated at 24 S. Sixth Road in Zanesville. For extra info, go surfing www.meritmarketingservices.com.
Aces of Trades is a weekly sequence specializing in individuals and their jobs – whether or not they’re uncommon jobs, enjoyable jobs or individuals who take peculiar jobs and make them extraordinary. When you have a suggestion for a future profile, tell us at [email protected].
