As a brand new season of Formulation 1 racing launches this weekend from Bahrain, ESPN kicks off its new, three-year renewal with F1 that can convey new content material and expanded viewing choices for American F1 followers all season throughout Disney networks. Manufacturers are racing to participate within the motion as Disney Promoting has almost offered out of stock, bringing on Mercedes-Benz and Heineken as official sponsors to have visibility all through the telecasts.
“Nobody has the depth, range, and width of sports activities choices as Disney and Formulation 1 is the proper instance of this,” stated Sean Hanrahan, SVP, Disney Promoting Sports activities Model Options. “By this property, we’re in a position to broaden our attain and curate an incomparable promoting expertise for manufacturers.”
Since being with Disney beginning in 2018, F1 has skilled unprecedented and speedy progress from each a viewership and demand standpoint. Manufacturers are working creatively with Disney Promoting to search out methods to reinforce the race watching expertise for followers all over the place.
Mercedes-Benz will function the Presenting Sponsor for all races all through the length of Disney’s F1 rights settlement, concluding in 2025. Along with its unique media sponsorship presence, the automotive model may even have visibility with a number of integrations all through every dwell race and race re-air telecast.
Throughout every race weekend all through the length of Disney’s F1 rights settlement, Heineken will hold followers up to date on all the pieces they should know in regards to the exhilarating competitors via the model’s race preview and recap function integrations in SportsCenter.
Coming off the record-setting 2022 season that noticed F1 have its most-viewed yr ever on U.S. tv, Disney will once more air all 23 races within the championship, with 18 of the 23 airing on ABC or ESPN. The opposite 5 will air on ESPN2. The 2022 season averaged 1.21 million viewers per race throughout ESPN, ESPN2 and ABC, a 28 p.c enhance over the earlier U.S. tv document of 949,000 common viewers that was set in 2021. The 2022 season additionally turned the primary in U.S. tv historical past to common 1 million or extra viewers per race.
Media Contacts:
Bukola Oyalabu | [email protected]
Kristen Smith | [email protected]
