Alexandria, VA – Go to Alexandria yesterday unveiled its first rebrand since 2013 and a recent new promoting marketing campaign at its annual “What’s New in Alexandria in 2023” occasion held on Thursday, Jan. 26 on the Alexandria Historical past Museum at The Lyceum.
The “Greatest Saved Shh!” marketing campaign, that includes up to date branding, kicks off on March 1 and rolls out by means of the spring with a devoted touchdown web page and promoting throughout social media, print, YouTube, Related TV, out-of-home, and digital show channels. Go to Alexandria launches the brand new model with a clear, modern brand that features a water-inspired factor, accompanied by refreshed model colours and fonts. This new visible id displays the progressive spirit of the Metropolis of Alexandria and evolution of the Outdated City Waterfront, eating and purchasing scene, various neighborhoods, inclusive historical past and extra.
“Our new brand is brand is subtle but inviting and embraces our id as a waterfront metropolis that’s regularly evolving,” mentioned Patricia Washington, President and CEO of Go to Alexandria. “At the same time as our model modifications, we’re persevering with to focus on our metropolis’s historic character each visually and in our storytelling with a daring new vacation spot promoting marketing campaign that can shock folks and supply potential guests a glimpse in any respect there may be to know and love about Alexandria.”
A “Secret” Marketing campaign Technique
The “Greatest Saved Shh!” marketing campaign is a nontraditional advertising marketing campaign that seeks to seize consideration and spark curiosity because it performs on the concept Alexandria is so particular, it is perhaps too good to share. Video executions “bleep” or censor the phrase “Alexandria” in a humorous method to make viewers cease and surprise what’s being mentioned till it’s revealed on the finish of the advert. Print and digital banner executions depict a big “Shh!” and a semi-obstructed peek at a scene because it teases Alexandria’s nationwide journey accolades to entice folks to disclose the hidden metropolis identify by visiting the web site ItsTooGoodToShare.com, which is able to go dwell on March 1.
As a result of work of Go to Alexandria’s PR staff, Alexandria’s nationwide profile as a must-visit vacation spot continues to rise year-after-year with recognition from Journey + Leisure among the many Greatest Locations to Journey in 2023 and Greatest Cities within the U.S. 2022 and Condé Nast Traveler among the many High 5 Greatest Small Metropolis within the U.S. 2022. Analysis research display that these rankings make an actual distinction in influencing journey selections and whereas Alexandria’s proximity to Washington, D.C. is a significant asset, it’s turning into extra evident that Alexandria can stand out by itself as effectively. The brand new marketing campaign leans into Alexandria’s sense of discovery and playfully suggests potential guests will finally need to preserve the vacation spot to themselves.
The marketing campaign rollout will embody:
- Inventive companies from 1 Trick Pony, an independently owned inventive branding, design and promoting company primarily based in Philadelphia that has labored with a wide range of manufacturers together with Virgin, Disney and Arduous Rock.
- Digital, print, out-of-home, YouTube, Related TV and digital show, complemented by natural and paid social media.
- Goal markets together with in a single day vacationers inside a 5-hour drive radius.
- Greater than $200,000 in paid promoting through the preliminary 4-month flight, with plans to renew once more later in 2023.
ABOUT ALEXANDRIA, VA
Acknowledged by Journey + Leisure among the many Greatest Locations to Journey in 2023 and Greatest Cities within the U.S. 2022 and voted a Condé Nast Traveler High 5 Greatest Small Metropolis within the U.S. 2022, Alexandria is a welcoming weekend escape on the Potomac River, minutes from Washington, D.C. Based in 1749 and boasting the nation’s third oldest historic district, Alexandria hums with a cosmopolitan really feel. Stroll Outdated City Alexandria’s King Avenue mile to seek out greater than 200 impartial eating places and boutiques plus intimate historic museums and new happenings on the waterfront. Discover vibrant neighborhoods past Outdated City, hint George Washington and the Founding Fathers’ footsteps and comply with the tales of Black Individuals who formed the historical past of Alexandria and the USA.
Join with Go to Alexandria!
Net: VisitAlexandria.com
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