AMP’s groundbreaking online-and-offline OOH knowledge platform is a part of a serious enlargement of Horizon’s Information Options Group
TORONTO, April 17, 2023 /PRNewswire/ — Horizon Media Canada immediately introduced the launch of AMP, its proprietary OOH planning and analytics platform, to spice up entrepreneurs’ out of residence promoting efficiency utilizing precision viewers focusing on and site data-based web site choice.
AMP’s Canadian debut is a part of a broader enlargement of Horizon’s Information Options Group. The Horizon Canada unit serves as the inspiration of the company’s knowledge follow. The Group’s overarching focus is devoted to ingesting quite a few knowledge factors and turning them into actionable intelligence for manufacturers’ promoting campaigns.
Horizon has appointed Caroline Bergeron to supervise the Information Options Group’s Canadian follow as SVP, Information Options & Digital. A broadly revered promoting and MarTech {industry} veteran, Bergeron joined Horizon in June 2021 from GroupM, the place she held the place of VP, Information and Expertise.
On this new position, Bergeron serves as Horizon’s lead on all superior knowledge options. Along with knowledge options, Bergeron is the in-house thought chief. Her observe report of staying forward of the most recent {industry} developments offers company groups and Horizon shoppers alike superior insights to the alternatives and challenges dealing with entrepreneurs’ and their digital promoting goals.
“The introduction of AMP into the Canadian OOH and the nation’s broader promoting market is an absolute game-changer,” Bergeron mentioned. “We’re excited put AMP to work for Horizon shoppers as they redefine the worth of out of residence placements and measurement in Canada. On a private degree, I am gratified to assist construct out Horizon’s Information Options to make sure that the company and its shoppers stay on the forefront of digital promoting and the methods that promote the {industry}’s progress.”
AMP’s refined knowledge visualizations present advertisers with strong, data-informed decision-making instruments designed to optimize each conventional and Digital OOH placements. Total, AMP permits advertisers to shut the loop round their OOH promoting and their wider media and marketing campaign targets.
The AMP Distinction: Driving OOH Intelligence
Horizon’s goal for AMP was a easy, but bold one: to deliver extra digital intelligence and automation to bear on the inserting and evaluating OOH promoting. The platform is powered by quite a lot of analytics sources, together with shoppers’ first-party and third-party knowledge, in addition to Horizon’s proprietary viewers insights. Horizon’s AMP ends the handbook processes which are sometimes used for selecting the best billboards, public transit posters, mall kiosks, and out of doors screens.
“As an all-in-one desktop planning utility, AMP does away with cumbersome, historical OOH planning processes,” Bergeron mentioned. “This system has the power to soak up advert stock analytics utilizing geolocation from a number of vendor sources. Most significantly, AMP instantly connects OOH choices to all components of a model’s marketing campaign. The silos behind out of doors promoting are utterly erased with AMP.”
Horizon Media
Horizon Media, Inc, the most important impartial media company in North America, delivers data-driven enterprise outcomes for among the world’s most modern and bold manufacturers. Based in 1989, headquartered in New York, and with workplaces in Los Angeles and Toronto, the corporate employs 2,400 individuals and has media investments of greater than $8.5 billion. Horizon Media’s elementary perception is that enterprise is private, which drives its strategy to connecting manufacturers with their prospects and interesting with its personal staff leading to industry-leading office satisfaction ranges (Glassdoor). The corporate is constantly acknowledged by impartial media retailers for its shopper excellence and has earned a number of “Greatest Workplaces” awards reflecting its dedication to DEI and the life and well-being of everybody at Horizon Media.
View unique content material to obtain multimedia:https://www.prnewswire.com/news-releases/horizon-media-canada-rolls-out-amp-targeting-location-data-capabilities-to-enhance-out-of-home-advertising-effectiveness-and-engagement-301799288.html
SOURCE Horizon Media
