In March’s Advertising and Branding Month, we’ll go deep on agent branding and greatest practices for spending with Zillow, Realtor.com and extra. Prime CMOs of main corporations drop by to share their latest ways, too. And to high off this theme month, Inman is debuting a model new set of awards for branding and advertising leaders within the trade referred to as Advertising All-Stars.
One of many first indicators of a market or financial shift comes from the response you’re seeing (or not seeing) to your advertising. Typically, what’s all the time labored abruptly stops working. Typically, a brand new initiative simply by no means takes off. Over time, a slowdown in your advertising reveals up in your pipeline and begins to have an effect on all the things about your online business.
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When that occurs, it’s essential to modify gears and determine what changes it’s essential make. Then it’s essential determine the way you’ll refocus your advertising efforts and the way a lot money and time you’ll put into them.
So, when it’s time to rethink all the things, how do you brainstorm new advertising concepts? Do you take a look at your opponents and see what they’re as much as? Do you look to your favourite on-line specialists? Do you throw loads of advertising concepts on the wall and see what sticks? Do you name on a mentor or advertising guru for his or her greatest recommendation? Tell us beneath.
We’ll submit our findings with the highest solutions subsequent week on Tuesday.
