Indian American Neal Mohan will change Susan Wojcicki as the brand new CEO of YouTube. Wojcicki stepped down from her position on Feb. 16, after 9 years as head of the social media platform. In a weblog publish, Wojcicki stated she is stepping down from her position on the tech big that began in her storage practically 25 years in the past, to spend time “centered on my household, well being, and private initiatives I’m enthusiastic about.” She additionally plans to tackle an advisory position at Alphabet.
YouTube is owned by Alphabet, the guardian firm of Google which is headed by Sunder Pichai, bringing the 2 arms of the worldwide big underneath the management of Indian People.
Reuters notes that “the change of guard comes as YouTube’s promoting income fell for the second straight quarter amid intense competitors for viewing time with short-form video providers reminiscent of TikTok and Fb’s Reels and streaming providers like Netflix. Mohan, a Stanford graduate, was appointed chief product officer at YouTube in 2015.”
Mohan is acknowledged for his experience in digital promoting and has additionally been credited with taking part in a key position within the growth of a number of of Google’s promoting merchandise, together with AdWords, AdSense, and DoubleClick. Presently a Chief Product Officer at YouTube and Senior Vice President at Google, he joined the corporate in 2008.
He centered on constructing YouTube Shorts, Music and subscription choices within the position. Beforehand, Neal was Senior Vice President of Show and Video Adverts at Google. On this position, he was chargeable for the corporate’s promoting choices on YouTube, the Google Show Community, AdSense, AdMob, and the DoubleClick household of programmatic advert platform merchandise. He centered on rising the general digital media business by constructing revolutionary options for thousands and thousands of Google’s promoting and media companions world wide.
“The perfect analogy that involves thoughts for me is basically simply fascinated by YouTube as a stage,” he instructed the journal Quick Firm final yr. Viewers want “the perfect views potential of the creators that they’re most enthusiastic about.”
Based on Quick Firm, a month-to-month enterprise journal printed in print and on-line that focuses on expertise, enterprise, and design, Mohan each testified earlier than Congress and attended a White Home summit final September, “the place he unveiled a new content moderation policy at YouTube, focusing on violent extremist content material on the location.”
We’re dedicated to combating violent extremism. As we shared w/ the @WhiteHouse, we’ll replace our insurance policies this yr to ban content material glorifying violence/recruiting & fundraising for extremist teams, even when the content material isn’t affiliated with designated terrorist orgs. (1/3) pic.twitter.com/heOiJhseXu
Thanks, @SusanWojcicki. It has been wonderful to work with you through the years. You’ve got constructed YouTube into a unprecedented dwelling for creators and viewers. I am excited to proceed this superior and necessary mission. Wanting ahead to what lies forward… https://t.co/Rg5jXv1NGb
Earlier than becoming a member of Google, Mohan was Senior Vice President of Technique and Product Growth at DoubleClick the place he constructed the corporate’s strategic plan, led the product administration staff, and quickly grew the enterprise. He performed a vital position within the sale of DoubleClick to Google and subsequently led the mixing. He additionally held expertise and enterprise management positions at NetGravity, and served in technique and consulting roles at Microsoft and Accenture.
He was wanted by Twitter, 12 years in the past, based on a Enterprise Insider report. “Then-CEO Dick Costello was having hassle retaining executives, and customers weren’t particularly excited in regards to the social media web site,” the report stated. Board member David Rosenblatt had labored with Mohan at DoubleClick and “satisfied them to deliver him on as chief product officer,” the repot added. Whereas Mohan “initially appeared primed to simply accept the job, he ultimately didn’t. TechCrunch later reported that Google paid Mohan greater than $100 million in inventory.
He serves on the Boards of Administrators for 23andMe and the New America Basis’s California Advisory Council. He has additionally served as a member of the Administration Board for the Stanford Graduate Faculty of Enterprise. Neal has been a member of the Board of Administrators for the Web Promoting Bureau and the Cellular Advertising and marketing Affiliation. He’s an everyday speaker at media and expertise business occasions and has been named one in all Advert Age’s 10 Most Influential Gamers in Advertising and marketing and AdWeek’s 12 Stars of Advert Tech.
He earned an MBA from the Stanford Graduate Faculty of Enterprise the place he was an Arjay Miller Scholar. He additionally holds a bachelor’s diploma in electrical engineering from Stanford College.
Hema Sareen Mohan
Mohan is married to Hema Sareen Mohan, a local New Yorker, who has labored for greater than 20 years within the nonprofit and public sectors. A local New Yorker, she has labored within the California State Senate and County of Santa Clara for a decade. “Whereas within the State Senate, she labored on the landmark state laws to vary the kindergarten entry age and create a brand new grade referred to as transitional kindergarten in California public faculties.” She spent seven years on the Vera Institute of Justice, a New York-based nonprofit coverage and analysis group, the place she directed a coaching program for school-based cops to make use of optimistic conduct assist methods with college students, and labored on an alternative-to-detention program for immigrants in deportation proceedings. She and Mohan dwell within the Bay Space with their three youngsters.
