TORONTO, March 6, 2023 /CNW/ – Canada’s Advertising and marketing Corridor of Legends (CMHOL), one in all Canada’s most revered and famend trade awards, is happy to announce the inauguration of six new Advertising and marketing Legends and this 12 months’s Marketer-on-the-Rise.
Canada’s latest Advertising and marketing Legends are:
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Lisa Lisson, SVP of hubs, ramps, and world operations management, FedEx
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Noel O’Dea, president and founder, Goal Advertising and marketing and Communications Inc.
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Sandra Sanderson, SVP, advertising and marketing, Empire Firm Restricted and Sobeys Inc.
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Chris Staples, founding companion, Rethink Communications
Ian Grais, founding companion, Rethink Communications
Tom Shepansky, founding companion, Rethink Communications
The 2023 Marketer-on-the-Rise is Hyla Nayeri and Adrien Bettio, founders of the meteoric 437 Swimwear, a luxurious swimwear and attire model launched in 2017.
“These various entrepreneurs have every elevated our trade in Canada and on the world stage,” says Barbara Boyd, president of AMA Toronto, the affiliation that runs CMHOL. “By the Advertising and marketing Corridor of Legends, we have a good time and acknowledge their outstanding management, imaginative and prescient, and achievements.”
Canada’s Advertising and marketing Corridor of Legends honours the trade’s most inspiring visionaries, enablers, builders and mentors who’ve had large influence on the sector of promoting all through their careers. The Marketer-on-the-Rise award celebrates Canada’s prime up-and-comers — the following era of influential advertising and marketing leaders.
The award winners will probably be honoured and formally inducted by AMA Toronto on Could 10 at an unique in-person gala occasion.
The 2023 Advertising and marketing Legends have been rigorously chosen from this 12 months’s nominations by a variety committee made up of a distinguished and various group of promoting consultants. The choice committee was chaired by 2020 Legend inductee Nancy Marcus, former chief advertising and marketing officer at Kruger Merchandise and one in all Canada’s most acknowledged advertising and marketing professionals within the consumer-packaged items trade.
“This 12 months’s inductees into Canada’s Advertising and marketing Corridor of Legends are all distinctive trailblazers,” says Marcus. “They symbolize a various mixture of women and men from St. John’s to Vancouver, from companies, manufacturers, and differing advertising and marketing disciplines.”
The 2023 award recipients embrace “Staples, Grais & Shepansky,” the founders of Rethink Communications, the primary enterprise trio inducted into the Advertising and marketing Corridor of Legends. Lisson is the primary advertising and marketing chief from the transportation sector to be honoured by CMHOL, and Sanderson turns into the primary lady from the grocery retail trade to be turn out to be a Legend. Additionally, O’Dea, greatest identified for his firm’s poetic model campaigns for Newfoundland and Labrador, turns into the primary marketer from the province to be inaugurated.
“For practically 20 years, the Advertising and marketing Corridor of Legends has been evolving with the advertising and marketing sector,” says Jacob Kessler, VP, CMHOL, AMA Toronto. “At the moment, the award proudly displays a mosaic of promoting expertise from coast to coast, however stays a once-in-a-lifetime, one-of-a-kind achievement. Solely a handful Legends are named every year, making the honour a highly-coveted mark of distinction.”
Along with their induction into Canada’s Advertising and marketing Corridor of Legends, award winners will take part in AMA Toronto’s in style Legendary Management Sequence of reside occasions, featured CMHOL content material, and the brand new video collection “Legend’s Journey.”
“We’re completely satisfied to assist and have a good time this 12 months’s class and all their contributions to the trade. We hope it helps encourage the following era of leaders within the Canadian advertising and marketing trade,” says 2022 inductee Zak Mroueh, Founder and Inventive Chairman of Zulu Alpha Kilo.
Zulu Alpha Kilo, probably the most acknowledged and awarded impartial inventive company networks on the planet, is the 2023 presenting sponsor of Canada’s Advertising and marketing Corridor of Legends. AMA Toronto companions that additionally assist CMHOL chapter occasions embrace Lulu Advertising and marketing Communications and the Globe Media Group.
About Canada’s Advertising and marketing Corridor of Legends
Based in 2004, Canada’s Advertising and marketing Corridor of Legends honours inspiring Canadian leaders who’ve devoted their lives to the pursuit of excellence within the discipline of promoting. The award, created to highlight the tales, folks and types behind Canada’s biggest advertising and marketing successes, acknowledges a noteworthy physique of labor and a life-time of achievements and management. Nominations for induction are held yearly.
About AMA Toronto
The Toronto Chapter of the American Advertising and marketing Affiliation (AMA Toronto) is a group of volunteer entrepreneurs who’ve been empowering management and enterprise progress for greater than 70 years in Canada. The AMA, with greater than 30,000 members and 70 chapters throughout North America, is the biggest not-for-profit advertising and marketing affiliation on the planet serving organizations and people who follow, train and research advertising and marketing.
Legendary Quotes
“I’m really honoured to be inducted into Canada’s Advertising and marketing Corridor of Legends. I am so lucky to function a pacesetter in work that I’m captivated with at FedEx, and being acknowledged for this work means a lot to me. It is much more thrilling to simply accept this award as FedEx celebrates its fiftieth anniversary, figuring out that I have been in a position to make an influence on the strides we have made in Canada whereas serving the communities our staff lives and works in. Thanks a lot, AMA Toronto, for this honour.”
– Lisa Lisson, SVP of hubs, ramps, and world operations management, FedEx
“We got down to make our mothers proud – and our purchasers well-known. We took the highway much less travelled, right here in probably the most inventive place on the planet. Newfoundland is our inspiration, and Goal’s indispensable aggressive benefit. We completely love what we do. Thanks.”
– Noel O’Dea, president and founder, Goal Advertising and marketing and Communications Inc.
“Advertising and marketing has undergone extraordinary change in recent times. I depend myself fortunate to have performed a task in its transformation, as manufacturers try to satisfy clients ever-evolving wants. It is an honor to be inducted into Canada’s Advertising and marketing Corridor of Legends, and to have the ability to proceed to do the work I really like at a outstanding firm. Congratulations to all of this 12 months’s inductees!”
– Sandra Sanderson, SVP, advertising and marketing, Empire Firm Restricted and Sobeys Inc.
“We’re so honored to be the primary trio inducted into Canada’s Advertising and marketing Corridor of Legends. There’s by no means been a CEO at Rethink— we consider our shared management mannequin that includes all sides of the enterprise has been an important consider our success.”
– Chris Staples, Ian Grais & Tom Shepansky, founding companions, Rethink Communications
Fast Info
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Since 2004, CMHOL has inducted over 100 Canadian luminaries.
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To be inducted into Canada’s Advertising and marketing Corridor of Legends, a candidate have to be proven to have devoted their profession to the pursuit of excellence within the discipline of promoting. The Legend Award honours a physique of labor and a lifetime of achievements in advertising and marketing, together with contributions which have made our group a greater place.
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Final 12 months, CMHOL inducted Chris Lang, former chairman, Lang Partnerships Community; Zak Mroueh, founder and chief inventive officer, Zulu Alpha Kilo;
Brenda Pritchard, companion, Gowling WLG; Dani Reiss, president and CEO, Canada Goose Inc.; and Edie Weiss, president and CEO, Radke Movie Group. The 2022 Marketer-on-the-Rise was Marie Chevrier Schwartz, founder and CEO of Sampler, a number one digital product-sampling firm. -
Progressive adjustments in 2021 remodeled CMHOL to raised serve and mirror the varied character of the advertising and marketing group. The choice committee and the nomination and choice processes have been revamped, and a extra inclusive deal with all sectors of the trade was initiated.
Related Hyperlinks
SOURCE AMA-Toronto
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