Sweden-headquartered royalty-free soundtrack supplier Epidemic Sound has appointed Justin Chacona as Vice President of Model & Advertising and marketing, efficient in August.
Chacona brings a wealth of expertise in model improvement and artistic advertising and marketing, having served because the group Chief Advertising and marketing Officer at Polar Electro since 2020.
At Polar Electro, he led a world advertising and marketing crew throughout varied international locations, overseeing world model initiatives, artistic campaigns, social media, public relations, media, progress, CRM, and digital and platform advertising and marketing for each the B2B and B2C segments.
Previous to that function, Chacona spent 4 years at HMD, the unique licensee of Nokia telephones, because the Head of World Artistic and Campaigns. Throughout his tenure, he performed a key function within the Advertising and marketing Management crew, chargeable for worldwide model advertising and marketing, artistic campaigns, CRM, technique, and model activation throughout all channels and platforms.
Moreover, he developed the worldwide advertising and marketing and communications technique for Nokia telephones, protecting over 150 markets.
Chacona additionally beforehand served because the Advertising and marketing Director at Rovio Leisure, the place he led the execution of digital advertising and marketing for Animation, Shopper Merchandise, Model, and Media enterprise items.
“We’re constructing and strengthening our model to turn into the #1 alternative for content material creators throughout present and new markets and we’re assured that Justin might be an awesome addition to our mission to soundtrack the world.”
Jules Persaud, Epidemic Sound
In keeping with the press launch, he performed a key function within the profitable launch of the primary Indignant Birds Film, overseeing world shopper and associate advertising and marketing and spearheading a multimillion-dollar promotional marketing campaign that propelled the movie to No.1 in over 50 markets, producing over $350 million in field workplace income, Epidemic stated.
In his new function at Epidemic Sound, Chacona might be chargeable for growing and executing the model and advertising and marketing technique of the corporate. He’ll lead a crew of over 40 professionals throughout varied advertising and marketing divisions, and oversee Model/Advertising and marketing and Model PR initiatives, Social Media, Artistic, and CRM for each the B2B and B2C segments.
“We’re very excited to welcome Justin to the crew. He brings with him a real ardour for constructing profitable manufacturers and advertising and marketing organizations. We’re constructing and strengthening our model to turn into the #1 alternative for content material creators throughout present and new markets and we’re assured that Justin might be an awesome addition to our mission to soundtrack the world,” stated Jules Persaud, Chief Business Officer at Epidemic Sound.
Chacona additionally commented on his appointment, saying: “I’m really honored and excited to hitch Epidemic Sound, an organization that’s revolutionizing the world of music for content material creators.”
“I’ve all the time believed within the energy of music to boost storytelling and create emotional connections, and may’t wait to work alongside the world-class crew on the subsequent chapter of the Epidemic Sound journey.”
Chacona’s appointment follows the current addition of Rob Bullough as World Model Director at Epidemic Sound in January.
Epidemic additionally appointed Rikard Herlitz to the function of Chief Expertise Officer and Julian Persaud as Chief Business Officer in January.
The corporate is chaired by former Shazam CEO and Chairman, Andrew Fisher.
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