Twitter CEO Elon Musk mentioned on Thursday that he had discovered a brand new chief government for the social media website, however didn’t identify the particular person. Yaccarino, who modernized the Comcast Corp leisure and media division’s promoting enterprise, was reportedly in talks for the job, a supply with data of the state of affairs confirmed.
Her exit is one other huge blow to the corporate after NBC father or mother Comcast mentioned final month that NBCUniversal CEO Jeff Shell was leaving after acknowledging an inappropriate relationship with a girl within the firm, following a grievance that prompted an investigation.
Promoting President Mark Marshall will step in as interim chairman of NBCUniversal’s promoting and partnerships group.
Yaccarino joined NBCU in 2011, after 15 years at Turner Leisure and has been credited with dragging the community’s advert gross sales operation into the digital future.
As broadcast tv audiences migrated to streaming, she took to the stage at Radio Metropolis Music Corridor final yr to inform advertisers that their model messages weren’t an afterthought.
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Musk, the CEO of electrical car maker Tesla, accomplished his buy of Twitter in October for $44 billion. He mentioned in December that he would step apart as CEO as soon as he discovered “somebody silly sufficient to take the job.” On Thursday, Musk mentioned he’ll transition to the position of chief expertise officer of the social media platform inside the subsequent few weeks.
Shares of Tesla rose 2.3% on Friday, as analysts commented {that a} CEO rent would permit Musk to focus on the EV enterprise. Comcast shares had been little modified in morning buying and selling.
