Meet the 26 Rising Stars Shaking up Model Advertising

Meet the 26 Rising Stars Shaking up Model Advertising

Elyse Mallouk, VP of brand name advertising and marketing, Kickstarter

Elyse Mallouk


Mallouk is accountable for constructing consciousness and affinity for the Kickstarter model throughout the whole breadth of the inventive trade, from nice artwork to tabletop gaming. Beneath her two-year tenure, pledges from model channels have elevated by greater than 160%, in line with Kickstarter.

Beneath Mallouk’s management, the model advertising and marketing workforce in 2022 launched Witchstarter, an open name for initiatives with a magical theme. It turned the most-funded open name in Kickstarter’s historical past, having pushed $9.5 million in pledges.

Mallouk’s workforce additionally operates Kickstarter’s Artistic Unbiased, which showcases greater than 1,000 interviews with folks from the inventive group, designed to foster inspiration. The workforce additionally runs the annual Made 100 competitors, an annual open name for smaller initiatives.

This yr, as a part of Kickstarter’s model consciousness efforts, Mallouk’s workforce plans on bringing extra visibility to its Ahead Funds program, which gives entry to bigger institutional backers — together with foundations, nonprofits, and different organizations. Final yr, for instance, Artistic Capital and Skoll Basis partnered to launch a $500,000 fund to assist initiatives from Asian, Black, Indigenous, and Latinx creators within the US.

Previous to becoming a member of Kickstarter in 2018, Mallouk labored on the Whitney Museum of American Artwork, accountable for producing its digital content material.