New video manufacturing firm purpose-built for the personal capital universe
AUSTIN, Texas, March 29, 2023 /PRNewswire/ — Award-winning documentary movie director and former promoting govt Erik Proulx at present launched Fairness Movies, a brand new video manufacturing firm created particularly for the funding administration business.
Proulx recruited a staff of achieved movie producers and advert company veterans with the directive to create a extra cinematic storytelling strategy for personal capital movies.
“There’s an actual alternative to boost the bar for storytelling within the funding administration house,” stated Proulx. “It is a area of interest that our staff excels at and we’re excited to push ahead as a market chief below Fairness Movies.”
In accordance with Proulx, the thought for Fairness Movies began 10 years in the past when the advertising and marketing director for a distinguished personal fairness firm requested his agency Preventing Monk to develop portfolio movies for his or her AGM. She had seen a documentary Proulx created and wished to carry his fashion of filmmaking to their movies.
Since then, Proulx and his staff have completed tons of of movies within the house, that includes on-camera interviews with founders of funding administration corporations, managing administrators, portfolio firm CEOs, and IR executives.
“We’re not revolutionizing company movies right here,” stated Proulx. “However I do assume we’re elevating the craft of video manufacturing inside a fairly nuanced and extremely regulated business.”
Non-public Capital Video Content material is on the Rise
In accordance with analysis by Backbay Communications, content material advertising and marketing as an entire is on the rise in personal fairness. And of those that actively market themselves, 71% want to make use of video.
However Fairness Movies want to take that one step additional for his or her purchasers. “It isn’t nearly creating content material. It is about connecting emotionally with an viewers of viewers who’re fairly actually invested within the tales being informed,” stated Proulx.
“It is necessary to us that the content material we create rises to the event of how essential AGMs and Investor Days are to our purchasers and their stakeholders,” stated Proulx. “The most important praise we hear yearly is how a lot LPs stay up for our movies.”
Skilled Storytellers
Proulx believes the differentiator between Fairness Movies and different manufacturing corporations is their degree of coaching and professionalism in each the personal capital house and movie manufacturing. Along with the 100+ movies he is created for personal fairness corporations, Proulx spent 15 years as a author and artistic director within the promoting business, engaged on tv commercials for funding banks and monetary providers. “Figuring out easy methods to form a story is especially necessary once you’re attempting to speak a enterprise story to buyers,” stated Proulx. “We consider there is a candy spot the place movie manufacturing expertise and personal capital storytelling can overlap.”
About Fairness Movies
Fairness Movies makes use of the facility of video to assist funding administration corporations join with their stakeholders. A few of their previous and present expertise contains storytelling for Windfall Fairness, PSG Fairness, Blue Owl, Dyal Capital, Vista Fairness Companions, Serent Capital, Financial institution of America, and State Road. Discover out extra at http://equityfilms.com
Media Contact:
Erik Proulx
Govt Producer and Director
[email protected]
617-359-8159
http://equityfilms.com
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SOURCE Erik Proulx
