New York Metropolis’s new promoting marketing campaign takes shot at Boston

New York Metropolis’s new promoting marketing campaign pokes enjoyable at Boston

New York Metropolis’s new promoting marketing campaign pokes enjoyable at Boston


BOSTON – New York Metropolis has launched a brand new promoting marketing campaign and a part of it’s taking a shot at Boston.

It is a part of a brand new marketing campaign taking part in off the enduring “I Love NY” brand from the 1970’s. “We Love NYC” needs to showcase the strengths of town and its individuals.

New York to introduce
“We Love NYC” billboards in Instances Sq..

Selcuk Acar/Anadolu Company by way of Getty Photographs

“It is not a brand. It is a spirit that should come alive via each one in every of us in how we deal with one another,” mentioned New York Governor Kathy Hochul.

One of many messages selling New York Metropolis’s productiveness reads – “We get extra accomplished by 8am than Boston does in a day.”

That is not going over nicely right here.

“That is as a result of they’re out ’til 4 a.m. They begin the day early as a result of they’re already out, they do not fall asleep. That is a complete totally different life-style I couldn’t dwell,” mentioned Sarah Jane Graham of Boston.

“New York is simply busy on a regular basis. It looks like all people’s acquired a spot to be. No person can cease and take a second,” mentioned Boston resident Andrew Secker. “They could get issues accomplished by 8 a.m. but it surely’s on the prepare as a result of it takes 4 hours to get there. “

“Our sports activities is healthier, our bars are higher, the entire metropolis is healthier. New York is simply soiled,” mentioned Boston resident Jaheim Harding.

“I feel we have to depart it on the sports activities area. They’re simply making an attempt to poke at us and proceed that rivalry and proceed that banter to attempt to show that they are higher than us. Everyone knows. Boston has our coronary heart,” mentioned Boston resident Taylor Connors.