For Soccer Ventures acquires Gilt Edge Soccer Advertising to type largest full service soccer-specific media and experiences firm in buildup to North America’s Males’s World Cup in 2026
NEW YORK, Feb. 20, 2023 /PRNewswire/ — For Soccer Ventures (FSV) right this moment introduced a definitive strategic acquisition of Gilt Edge Soccer Advertising, combining two of America’s foremost soccer-specific companies into one industry-leading advertising, media, and experiences firm. Gilt Edge Soccer Advertising founder and president John Guppy will be part of the chief crew alongside CEO Ernesto Bruce and Heath Pearce. The brand new firm, “For Soccer,” will present {the marketplace} with an progressive providing that features best-in-class soccer advertising and media companies alongside a portfolio of distinctive owned and operated soccer properties.
For Soccer’s principal proprietor is Richie Graham, the founding father of For Soccer Ventures and managing principal of Striker Companions. Striker is a non-public funding agency and member of The Graham Group, which manages roughly $8 billion in personal capital deploying investments in industries that vary from industrial applied sciences and superior manufacturing to software program growth, healthcare, schooling, sports activities, and associated media. Richie leads the Graham household’s funding in Main League Soccer by the Philadelphia Union, the place he was actively concerned in constructing the extremely regarded Union Academy program and the place he based YSC Academy — an progressive and first-of-its-kind soccer-specific college for elite soccer gamers from grades 6 by 12.
“For Soccer Ventures has seen large development since we launched the enterprise just a little greater than three years in the past with a deep dedication to assist to speed up and develop the game of soccer in North America,” Graham stated. “Along with Gilt Edge Soccer Advertising — which has unprecedented analysis and fan activation capabilities — we’re higher positioned to help manufacturers and soccer organizations who want to authentically join with the quickly rising American soccer client base.”
Since 2008, Gilt Edge Soccer Advertising has operated as North America’s authentic soccer-specific advertising company, offering strategic session and activation companies to greater than 60 shoppers. These shoppers embrace main company manufacturers Alcatel, Bimbo Bakeries, Heineken, Microsoft, Pepsi, PUMA, Unilever, and Volkswagen as effectively {industry} companions Chelsea FC, Women Academy, Liverpool FC, Main League Soccer, Paris Saint-Germain FC, and the Premier League.
“We disrupted the sports activities advertising {industry} with the launch of a soccer-specific advertising companies company and have witnessed soccer’s exponential development ever since,” Guppy stated. “Combining our firms is a pure evolutionary step in offering differentiated soccer-specialized companies to {the marketplace} as a substitute for the mainstream common sports activities advertising company providing.”
Underneath the route of Bruce, For Soccer’s management crew consists of FSV co-founders John Parker, Burke Cherrie, Marc Horine and Aaron Maines in addition to Gilt Edge Soccer Advertising’s Scott Hutchison and Danielle Prior.
“As a area, North America is coming into a defining second in respect to its blended sporting and social tradition forward of the extremely anticipated 2026 FIFA Males’s World Cup,” stated Bruce. “What For Soccer Ventures has in-built such a brief period of time is exceptional. I am honored to guide the crew as we proceed investing in a rising portfolio of owned soccer properties like Alianza de Futbol, whereas additional rising our portfolio of best-in-class soccer advertising companies.”
For Soccer Ventures was based in 2019 and has developed a portfolio of media and expertise properties. Alianza de Futbol — FSV’s most distinguished property — is the main grassroots Hispanic group platform offering occasions and media. Different progressive properties embrace Black Star (a platform accelerating the expansion and recognition of soccer in Black American communities), FootyCon (a curated expertise the place soccer and tradition collide), The Affiliation (an experiential soccer league celebrating the game and tradition), and The Soccer Collective (a proprietary community of social media accounts and creator communities).
“We imagine, to create actually nice experiences for gamers, followers and types, you must perceive the tradition of the game,” Pearce stated. “Our ‘From Soccer, For Soccer,’ mantra has helped information us to create distinctive, genuine, and progressive alternatives for all constituents, with many manufacturers seeking to bounce on the soccer wave with this summer time’s 2023 FIFA Girls’s World Cup, Copa America 2024 within the U.S., and the lead as much as the 2026 FIFA Males’s World Cup within the U.S., Canada and Mexico.”
Combining the 2 companies instantly will increase the dimensions and affect of the corporate. For Soccer shoppers will profit from a broader and deeper array of experience and companies. For Soccer’s greater than 50 full-time staff embrace a multicultural and multilingual roster of promoting and inventive specialists positioned all through the U.S. and Mexico. For extra info on For Soccer, please go to ForSoccer.com.
About For Soccer
For Soccer is the preeminent soccer advertising, media, and experiences firm shaped by the merger of For Soccer Ventures and Gilt Edge Soccer Advertising.
For Soccer’s specialised consultancy companies consists of analysis and insights, strategic consultancy, experiential advertising, multicultural advertising, digital and social media advertising, artistic and content material, media and distribution, public relations and communications, sponsorship companies, artistic companies, as effectively a technical soccer experience.
For Soccer’s rising owned and operated property portfolio consists of participatory and cultural occasions, podcasts, OTT, experiential, and enjoying packages.
About Gilt Edge Soccer Advertising LLC
Since 2008, Gilt Edge Soccer Advertising (GESM) has innovatively serviced American soccer as a dynamic integrated-marketing company solely centered on serving to manufacturers perceive and join through an experience that features analysis, strategic consultancy, sponsorship administration, experiential and occasion advertising, digital and social media advertising, client promotions, and public relations.
About For Soccer Ventures
Based in 2019, For Soccer Ventures (FSV) is a brand new media and experiences firm that has led a collaborative motion to attach manufacturers and platforms to the varied American soccer group by immersive storytelling, properties, activations and strategic companies.
CONTACT:
Adam Geigerman
678-575-9338 | [email protected]
View authentic content material to obtain multimedia:https://www.prnewswire.com/news-releases/north-americas-top-soccer-marketing-firms-combine-for-soccer-to-deliver-innovative-and-comprehensive-opportunities-for-brands-fans-and-players-301751132.html
SOURCE For Soccer
