Prioritizing customer-centric digital finance innovation

Prioritizing customer-centric digital finance innovation
Prioritizing customer-centric digital finance innovation

Hana Monetary Group Ham Younger-joo speaks throughout a gathering with the banking group’s senior officers. (Hana Monetary Group)

Morphing right into a customer-centered monetary platform firm by way of open digital innovation, fostering digital expertise and strengthening technological capabilities is likely one of the key methods Hana Monetary Group pushes ahead.

Primarily based on massive knowledge, the banking group is growing services tailor-made to buyer teams whereas changing offline branches into monetary platforms the place prospects can fulfill their wants by way of human contact.

The digital channel performs the function of an all-in-one monetary platform that may promote complicated monetary merchandise, and the in-person channel serves as a degree of contact for buyer expertise that gives a wealthy {and professional} expertise on the department.

“We search to determine a customer-oriented digital monetary ecosystem and safe management within the ecosystem change by way of strategic funding and partnership on cellular monetary platforms,” a bunch official stated.

The group has continued to improve and develop its built-in fee platforms, enabling prospects to make funds by way of their accounts, credit score and debit playing cards right here and overseas.

It seeks to construct a single sign-on system which solely requires a one-time authentication for customers to realize entry to Hana’s associates in addition to different exterior platforms, permitting for mutual buyer base growth synergy.

The banking conglomerate additionally plans to develop partnerships centered on areas carefully associated to folks’s lives, comparable to mobility, actual property and well being.

To bolster its knowledge capabilities, Hana is finishing up an information expertise improvement challenge to extend the group’s knowledge headcounts from the present 1,600 to 2,500 by 2025.

To this finish, the group is increasing elementary-intermediate knowledge training programs centered on DT College, which was launched by Hana in 2020 to foster digital expertise expertise. Aside from its personal college, it additionally plans to open training programs with main universities in Korea, together with Seoul Nationwide College, Korea Superior Institute of Science and Expertise and Pohang College of Science and Expertise to develop superior knowledge competency programs.

The group’s efforts for digital transformation has reaped some fruitful outcomes.

The mixed variety of subscribers of Hana 1Q, the group’s main sensible finance app and 1Q Pay, its fee service, stood at 19.7 million folks as of the tip of final 12 months.

The determine has been displaying steady development from 13.68 million in 2019, 15.45 million in 2020, and 17.01 million in 2021.

By Park Han-na ([email protected])