NEW YORK, Might 8, 2023 /PRNewswire/ — Impartial international advertising and marketing consultancy R3 has appointed digital promoting analyst Joanna O’Connell as EVP, Innovation throughout its company, media and transformation practices.
A revered digital evangelist and pioneer with greater than twenty-years trade expertise, O’Connell offers R3’s purchasers with entry to unparalleled experience in areas like programmatic, knowledge privateness and viewers addressability. In her position as a advisor advisor, O’Connell can even advance R3’s proprietary methodologies and frameworks to additional the effectivity and effectiveness of digital advertising and marketing.
“Joanna has a singular triumvirate of sensible, technical and theoretical data that results in the kind of clever options CMOs are searching for,” mentioned Greg Paull, Co-founder & Principal at R3. “As entrepreneurs look to make the best selections about their organizations and know-how, having Joanna on board will assist R3 – as advertising and marketing’s strategic associate – empower purchasers as they shift to a brand new period of customer-obsessed advertising and marketing.”
“CMOs are contending with an unprecedented quantity of disruptive change. They want – greater than ever – considerate, strategic, non-partisan steerage to successfully navigate this new actuality and drive sustained enterprise development,” says O’Connell.
“R3’s confirmed monitor report as a trusted model associate made it a pure match. I am thrilled to affix this wonderful crew of individuals and assist them proceed to construct best-in-class options for manufacturers immediately and for the longer term.”
O’Connell was beforehand VP, Principal Analyst at Forrester, the place she led promoting know-how protection throughout the digital promoting ecosystem, specializing in demand-side platforms (DSPs), advert servers, and dynamic inventive optimization (DCO). She is an early programmatic evangelist and co-architect of the primary massive company buying and selling desk. She is acknowledged within the advertising and marketing trade for her evaluation of the sensible and business implications of know-how and is an avid participant in discourse and debate on all issues digital.
R3 is a number one international, regional and native consultancy group centered on bettering the effectiveness and effectivity of entrepreneurs and their businesses. We allow our purchasers to attain a aggressive edge and a greater return on funding from businesses, media and advertising and marketing spend. With over 100 folks within the US, Asia, EMEA and LATAM, we work with twelve of the world’s high twenty entrepreneurs.
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