Retailers comply with cartoon promoting development

From The Morning Star in 1890:

Take it from me, stated the rhinoceros to the grizzly bear.

“Everyone is speaking about this retailer, and the garments they promote — how low-cost they’re — how comfortable they match,” he stated.

Why, at Coolidge & Bentley in downtown Glens Falls, even an over-sized creature like himself may get match, the rhinoceros gushed.

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An 1890 cartoon advert for the Coolidge & Bentley clothes retailer in downtown Glens Falls. A person sits on moist paint on a bench that leaves stripes on the again of his go well with.

“Fairly true, fairly true,” replied the grizzly bear, in an commercial The Morning Star of Glens Falls printed on Feb. 18, amongst different points.

House owners of the clothes retailer at 119 Glen St. in 1890 distinguished their model in a aggressive downtown retail local weather by utilizing cartoon newspaper promoting.

Newspaper cartoon promoting is believed so far again in 1884, based on the Norman Rockwell Museum.

Persons are additionally studying…

It was nonetheless a novelty within the Glens Falls space in 1890.

In one other of the dozen or so cartoon commercials that Coolidge & Bentley ran in 1890, a person doesn’t discover a “moist paint” signal on a park bench earlier than sitting down.

When he stands up, there are white paint stripes staining the again of his go well with, which provides him a cause to purchase a brand new “elegant, but low-cost” go well with at Coolidge & Bentley for $7 — the equal of $230 in 2023 {dollars}.

Climate: “Yesterday morning there was a white frost, however the injury to the early greens was slight.” — Might 3

Downtown: “A recent bill of prime butter has been obtained at C.R. Eddy’s grocery retailer, 89 Ridge Road.” — Might 16

Downtown: Ferris & Viele in downtown Glens Falls was the unique native vendor of the Little Whip Deal with model cigar made in Cuba. — Might 22

International commerce: The Hudson River Pulp and Paper Co. at Palmer Falls in Corinth secured a contract to promote 3,000 tons of paper to a buyer in Australia. “13 automobile hundreds had been despatched there the opposite day.” — Might 17

Sports activities trivia: “The grounds of the Stars baseball membership at Middle Road and Baldwin Avenue (in Fort Edward) have been bought by Calvin A. Barton and might be planted this season, so our lovers of the nationwide sport must exit of city to look at ballgames this yr.” — Might 1

Newspaper historical past: The Saratogian switched from a night to a morning day by day newspaper with a aim of accelerating single-copy gross sales to vacationers. — Might 13

Sports activities trivia: There was dialogue in Glens Falls of forming a garden tennis membership. “As there are fairly numerous tennis gamers on the town, an efficient membership could possibly be organized and a few attention-grabbing contests had in the course of the season.” — Might 6

Editorial: “Hon. Louis W. Emerson (of Warrensburg), senator from the nineteenth district, was universally acknowledged as a ‘hustler.’ Younger, tiresome in legislative work and alert in discerning alternatives of usefulness, he ends his first time period of service with a considerable amount of efficient work set all the way down to his account, and can resume duties subsequent yr with added {qualifications} for senatorial labors.” — Might 14, reprinted from the Troy Occasions

Quotable: “It was stuffed with promise, however went out just like the taking place of the solar, that hope that dragonflies could possibly be skilled to exterminate mosquitoes. We, ourselves, hoped for it with all the keenness of an unspoiled nature. However alas! It gained’t do.” — Might 22

Maury Thompson was a Put up-Star reporter for 21 years earlier than he retired in 2017. He now could be a contract historical past author and documentary movie producer who routinely researches historic newspapers of the area.