The #1 automated advert administration platform in Japan broadens its U.S. capabilities with new integration
EL SEGUNDO, Calif., March 13, 2023 /PRNewswire/ — Just lately arriving in North America, Shirofune, the #1 digital automated promoting administration device in Japan, right now introduced that it has added Microsoft Promoting to its roster of main platforms, which additionally embrace Fb, Twitter, Instagram, Pinterest and TikTok, together with others. With Shirofune, advertisers and companies can now handle Microsoft Promoting spend inside one centralized platform, simply handle bidding and budgeting, and reap consolidated efficiency information.
“We’re happy to announce the mixing of Microsoft Promoting into Shirofune, one of many largest impartial advert administration platforms in Japan. This integration will allow our mutual shoppers to entry and make the most of Microsoft Promoting extra simply, offering vital alternatives for them to reach the digital promoting house. We’re honored to companion with Shirofune to supply Microsoft Promoting to their shoppers and stay up for seeing the good outcomes they are going to obtain,” stated Arizono Yuichi, Regional Vice President Japan, Microsoft Promoting
Amid an more and more decentralized promoting market, Shirofune saves shoppers vital money and time as they assess the simplest alternatives for reaching audiences. Within the U.S., the place advert companies generally face excessive labor prices, turnover and new rent coaching time, all of those challenges might be solved by Shirofune, which optimizes multi-platform advert campaigns in half the time, and with half the personnel.
Utilizing human intelligence moderately than AI, with algorithms arduous coded and audited day by day by a workforce of consultants, Shirofune has developed an automatic device to simplify the administration of digital promoting. Selecting efficiency indicators such because the variety of clicks, variety of conversions or income, customers can let Shirofune handle a month-to-month funds throughout all desired platforms. Its system supplies ideas to regulate campaigns and enhance efficiency together with common analytic experiences together with auto-linking Google Analytics information.
Shirofune, which has captured a 91% market share in Japan, is utilized by quite a few advertisers and companies, together with main gamers like Rakuten and Dentsu, which saves greater than 50% of labor hours with Shirofune. Launching within the U.S. and Canada in February 2023, Shirofune seeks to supply North American entrepreneurs and companies the identical time, price and efficiency advantages.
“We’re excited so as to add Microsoft Promoting to the digital platforms managed by Shirofune. As a robust search promoting device with adverts that may seem on Bing, AOL, Yahoo and different syndicated search companion websites, the Microsoft Promoting Community sees near 7.6 billion month-to-month desktop searches and has claimed a 38.1% share of the U.S. desktop search market,” stated Mitsunaga Kikuchi, founder and CEO of Shirofune.
About Shirofune
Based in 2014, Shirofune is an automatic promoting administration device that maximizes the effectivity and productiveness of main digital promoting platforms. The Shirofune platform is designed to maximise promoting effectiveness by automating day-to-day digital advert campaigns utilizing a single, easy-to-use interface for administration, budgeting, monitoring and analytics. Over 10,000 accounts have been automated utilizing Shirofune, together with 300,000 energetic advert campaigns. Shirofune additionally has been chosen as the one Yahoo! Adverts API-certified companion device in Japan. For extra info, please go to https://shirofune.us.
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SOURCE Shirofune
