The Guardian to Cease Promoting Playing Merchandise and Companies

The Guardian to Cease Promoting Playing Merchandise and Companies

The Guardian newspaper has introduced that it’s going to now not enable the promoting of playing services on any of its media platforms.

Which means adverts for sports activities betting, on-line on line casino gaming, or every other type of playing product excluding lottery gaming will now not seem on the Guardian web site or within the newspaper itself.

Talking of the transfer Anna Bateson, chief govt of Guardian Media Group, mentioned

“We predict now could be the appropriate time to say no to playing promoting on all Guardian platforms, efficient globally from 15 June 2023.

Our new coverage will apply to all on-line commercials on the Guardian’s web site, app, audio, video, and newsletters, in addition to print commercials within the Guardian and Observer newspapers and Guardian Weekly. The coverage covers all types of playing promoting, together with sports activities betting, on-line casinos and scratchcards. Given the totally different nature of lotteries, we don’t suggest to incorporate lottery promoting on this coverage.”

She added:

“Our concern lies with the pervasive nature of retargeted digital commercials that lure a portion of sports activities followers in an addictive cycle. By taking a stand in opposition to playing promoting, we imagine we are able to supply a spot for sport followers everywhere in the world to get pleasure from world-class sports activities journalism in an atmosphere free from promoting pushing betting, wagering or on-line casinos.”

The transfer by the Guardian comes shortly after the UK authorities outlined adjustments that the playing business will face following the publication of its White Paper on playing reform. Nevertheless, critics of the white paper have mentioned that the adjustments fail to handle lots of the most regarding points within the UK playing business. This included no motion in any respect on the promoting of playing services.

Picture credit score: gigijin / CC BY-SA 2.0

The Guardian to Cease Promoting Playing Merchandise and Companies
Natasha Lyndon

Based mostly in London, Natasha is a former sports activities journalist with expertise working for a number of the largest athletes & manufacturers on this planet of sports activities and iGaming.