UK – Promoting and market analysis exports rose 32.5% in 2021 to £15bn, the best since monitoring started, in line with information from the Workplace for Nationwide Statistics.
The figures, based mostly on monitoring by promoting suppose tank Credos, discovered that the rise had introduced the UK’s promoting and analysis trade again in keeping with its pre-Covid-19 progress trajectory and positioned the UK second to the US worldwide.
The surge in promoting exports have additionally been met with a pointy enhance in UK imports, valued at virtually £12bn – a 70% rise from 2020’s determine of £7bn.
The UK retained an total commerce surplus of promoting and advertising companies in 2021, contributing a internet £3bn to stability of funds.
The US stays the most important recipient of UK exports, receiving £3.9bn value of promoting and market analysis companies, adopted by Germany (£1.36 billion) and the Republic of Eire (£894 million).
The highest 10 recipients of UK promoting are largely EU nations, with the addition of Australia in seventh receiving exports value £538m.
Kemi Badenoch, secretary of state for the Division of Enterprise and Commerce, mentioned: “The promoting trade is likely one of the UK’s strongest exports and these file figures present a terrific increase as we purpose to promote £1 trillion of products and companies a yr to the world by the tip of the last decade.
“I sit up for working carefully with the trade to assist companies develop into new markets and assist drive additional financial progress within the years forward.”
Stephen Woodford, chief govt on the Promoting Affiliation, mentioned: “It’s terrific to see such sturdy progress figures from the UK’s world-leading promoting and advertising companies, displaying the progressive method our trade has responded to the challenges posed by the pandemic.
“We put together now to help the subsequent decade of UK promoting progress, by means of our productive partnership between the trade, by means of the UK Promoting Exports Group, and the Division for Enterprise and Commerce.”
