Yandex Launches Cellular App Monetization By The Yandex Promoting Community

Yandex Launches Cellular App Monetization By The Yandex Promoting Community

SINGAPORE, April 5, 2023/ — Yandex Promoting Community is now out there to native builders and cellular app publishers. It consists of numerous built-in instruments that allow cellular app publishers to extend promoting income.

Yandex Promoting Community is the main promoting platform for monetizing functions in Europe. The platform unites advertisers from over 30 industries (together with banks, telecom, FMCG and extra) and greater than 50,000 companions.

The platform supposes all common codecs to apps: banners, native and interstitial adverts, and rewarded movies. Moderation ensures adverts are of top of the range and adjust to native legal guidelines. Yandex Promoting Community managers are at hand to assist customers clear up tough duties.

Yandex additionally provides app house owners “еasy monetization”. It’s a easy resolution that enables builders to monetize cellular apps by means of greater than 12 promoting networks. Builders don’t must arrange code and register with every community, Yandex consultants do it for them.

App monetization from Yandeх is predicated on the AI-technologies utilized in cellular mediation — In-App Bidding and Good Waterfall. In-App Bidding permits app house owners to obtain bids from advert networks that assist this expertise in actual time. This protects set-up time and helps enhance income. Cellular Mediation makes use of Good Waterfall expertise based mostly on a predictive mannequin for promoting networks that don’t assist bidding.

Valentina Petrova, Head of In-App Partnerships in Asia: “We already work with over 8,000 apps worldwide and assist them with monetization. Our instruments assist app house owners rapidly run advert impressions from completely different promoting methods with out difficult settings. And we plan to develop the platform and create new expertise instruments for native app house owners and builders”.

About Yandex

Yandex is a expertise firm that builds clever services and products powered by machine studying. Our objective is to assist customers and companies higher navigate the web and offline world. Since 1997, we’ve delivered world-class, domestically related search and navigation merchandise, whereas additionally increasing into mobility, e-commerce, on-line leisure, cloud computing and different markets to help thousands and thousands of customers all over the world.

Yandex Promoting Community is likely one of the largest and most worthwhile networks for monetizing apps in Japanese and Western Europe, the Center East, Asia, and Latin America.

Jayati Agarwal
Kue Communications Pte Ltd
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Yandex Launches Cellular App Monetization By The Yandex Promoting Community