Pay-per-click promoting may help develop referral community throughout recession

Pay-per-click promoting may help develop referral community throughout recession

July 09, 2023

4 min watch


Supply/Disclosures

Supply:

Healio Interviews


Disclosures:
Evans experiences being the founder and CEO of Ceatus Media Group. Matossian experiences no related monetary disclosures.


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Key takeaways:

  • Pay-per-click promoting may help practices acquire purchasers in new demographic and geographic areas.
  • This may help a follow develop its referral community, probably mitigating the consequences of a recession.

On this ongoing Healio Video Perspective collection, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, talk about methods during which physicians can proceed to develop their practices in an unpredictable economic system.

In keeping with Evans, pay-per-click promoting can provide physicians the chance to develop their enterprise in particular demographic and geographic areas, which may assist construct a stronger referral community when going through a doable recession.